Nickelodeon to launch India's first kids' channel in HD

[Ghani8856]

NICK HDThe Nickelodeon channel will comprise both international and local content, including a new animated action comedy series called Shiva, which is scheduled for launch this Diwali.

"Nickelodeon has always stayed ahead of the curve with its innovative and engaging initiatives, keeping kids at the core of everything that we do. Endearing characters, path-breaking content and pioneering initiatives have scripted Nickelodeon's leadership and success story. The launch of Nick HD+ and Shiva are significant milestones in the category," said Nina Elavia Jaipuria, Viacom18 EVP and business head of kids cluster.

Comprising an initial 26 episodes of 22 minutes duration, Shiva will be aired during prime afternoon and evening slots. The action centres around nine-year old Shiva who lives in a city called Veda, and, with the help of his friends and magical bicycle and a deadly watch, repeatedly saves his city from impending doom.

"Characters are very important in this genre. It's not the channel that the kids relate to, but the character. We have seen immense success with characters like Motu and Patlu and Ninja Hatori. This time, we developed the entire concept and script in-house because we want to own the character completely," Jaipuria told Business Standard.

"This way we can do much more with Shiva in the coming months beyond television," she added.

Shiva is created by Maya Digital Studios and directed by Suhas Kadav.

Nick HD+ will be available on all of India's major pay-TV platforms, both direct-to-home (DTH) and cable.

[jahan25]

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