MUMBAI: As competition heats up in the English Entertainment space with the launch of Colors Infinity and Colors Infinity HD along with the recent revamp of Comedy Central, existing players are now upping their game with compelling content and HD launches.
In a bid to stay ahead in the game, Star India's English entertainment channel FX is all set to change the way Indian viewers consume content. The channel, which is undergoing a brand refresh by adding new content, will also be launching its high definition (HD) version, FX HD within the next two weeks.
The new look and packaging of the channel is designed to stay in tune and bring out the brand promise of ‘Edge of Entertainment.’
Launched in September 2012, the channel is set to spruce up its content line-up with a fresh, cutting edge look and showcase over 50 of the most edgy, new and acclaimed shows across genres.
FX is also ramping up its weekend programming with the soon to be launched show - FX Torrents. Through the show, viewers will be able to watch the latest episodes of series like Homeland season 5, Affair season 2, Empire season 2 and Doctor Who season 9, right after the international telecast.
Additionally the channel will also launch FX Top Rated as a part of its weekend programming, where viewers can watch the highest rated and loved shows back to back.
The channel will also air psychological thrillers like Luther and Bosch, reality comedy like Last Comic Standing and the latest sensation Last Man on Earth in September.
Looks like English entertainment on Indian television is all set to get a facelift with channels putting their best foot forward as far as programming goes.
Reference: http://www.indiantelevision.com/televis ... -up-150903" onclick="window.open(this.href);return false;
