Dish TV to launch Android set-top box to take on Reliance Jio

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DTH major Dish TV India is planning to launch android set-top boxes in the next few weeks responding to the changing scenario in entertainment space, a top company official said.

In addition to this, the direct-to-home (DTH) operator is also betting big on its over-the-top (OTT) platform for online streaming and hopes to stay afloat in the upcoming competition which poses a threat to the company to retain its premium segment customers, the official said.
The DTH operator claimed it categorises 30-35 per cent of its 23 million customers as premium as they pay in excess of Rs 400 per month.
"We are monitoring new technology developments and are responding to these. In the next few weeks, we are going to introduce connected boxes (android boxes) for the customers who seek new age media entertainment. We also have a smart stick at Rs 599," Dish TV India Corporate Head (Marketing) Sukhpreet Singh told PTI.

The company expects to upgrade 20 per cent of its customers to online streaming services with the connected devices in the next 18-24 months, he said.